Destination Dynamo: The Power of Place Branding

Within the new age realm of place branding, nations, states, and cities sculpt their essence into captivating mental landscapes. Like master artisans of perception, they weave narratives that beckon dreamers, workers, and adventurers alike.It's the art of transformation, where the mundane metamorphoses into the extraordinary, enticing souls to dwell, to toil, to explore. Welcome to the stage where cities become dreams, and dreams become reality. Click here to read more.

Why we Shouldn’t Snap at Snapchat?

A recent alleged comment made by SnapChat CEO Evan Spiegel about India being a “poor” country, had the Indian social and mainstream media go into a frenzy of sorts. The social media platforms were flooded with posts from “patriotic” Indians with hashtags like “BoycottSnapchat” and “UninstallSnapchat” and requests to give it a one-star rating on... Continue Reading →

Independence Day Celebrations @IMI

Everything looked up-the upbeat mood, the innate happiness mixed with pride and a sense of freedom perfectly poised for a joyous 68th Independence Day celebrations. Dr. Pritam Singh, Director General of IMI - Delhi, accompanied by Professor Bhimaraya Metri, Dean, Academics arrived to start off the proceedings. Events took place in the customary order with... Continue Reading →

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